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Getting a book published is a formidable task.  Marketing that same book on the internet can be even tougher.  What mindset does the writer need to be successful at internet marketing?

Writing for Writers - Internet Marketing Mindset

You've written the next great international bestseller and have gotten it published. You think, 'My book is finally published. I can sit back, relax, and watch the royalties roll in.'

WRONG!

First, I want to congratulate any writers that have gotten a book published. That in itself is an accomplishment. But...many writers are under the assumption that their publisher will spend thousands of dollars marketing their work. Nothing could be further from the truth.

Getting your published book marketed is a formidable task. Most of the marketing must be done by the writer.

Most of us go into the writing arena thinking that the world needs what we have to say. That may be true, but actually no one cares what I have to say. It is up to me to create the need in my readers. Every writer needs to create a following for his work.

I have some good news and some bad news.

The bad news is that there are millions of writers vying for attention. That means a lot of competition. (Which is not necessarily a bad thing.)

The good news is that the internet exposes every author to billions of people world wide. We have an opportunity that no other generation has seen.

The internet is the cheapest way to start a business for authors or anyone else for that matter. (But be careful, there are crooks out there.)

Like every other business, it takes time to learn the ins and outs of the medium.

It is common in business to expect to lose money the first three to five years. I believe this also applies to online businesses...if a person works hard and applies knowledge that he's learned. It will take longer if he doesn't. Knowledge is always very expensive in time or money.

Many will get discouraged and quit. Many will get bitter and combative. Others will continue to learn and grow. (If this were easy everyone would do it.)

Don't despair. Every writer that wants to be successful needs to have the mindset of a marathon runner. The race is long, but every journey begins with a simple step. If you start the journey and stay focused on your goal the chances of success are much greater.

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If you liked this article, you'll love J-me's humorous book "Mason Bricklin" which can be ordered  HERE

  • It was selected as Book of the Week by PublishAmerica. 
  • It is consistently in the top ten percent of book titles sold on Buy.com.

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Author Mark A. Brown writes under pen name J-me. Click Here to purchase your autographed copy of Mason Bricklin.

Humor makes it feel better (except for Grandma's kisses).

Copyright Mason Bricklin 2009 All Rights Reserved